All The Hats

Hi - What do you do?

I am a somatic therapist / marketing expert / graphic designer / sales strategist / business process engineer / graphic designer / broadcaster / camera woman / sound engineer / IT specialist / accountant / researcher / thought leader / logistics manager / cheerleader of the self / artist / weightlifter who unexpectedly had to learn everything except the therapy part on the job and fund all of it from her income and now supports others to navigate all the hat wearing so they don’t quit the important bit.

Welcome to The Tuesday Thread - A series of reflections on what matters to those running a business in the wellness space in these times.

🎩Today I am talking about all the hats you have to wear as a solopreneur in the wellness space and how it leads to so many of you who are GREAT at the therapy part of your job, feeling like you are failing.

I wish I had been taught it’s normal to struggle with the ‘other stuff’ and there is a way to navigate it so you can do the work you love.

⚡️My first training was in 2001 in a form of energy work.
I was given ZERO information on how to be in the business of energy work.

👣My second training was in 2003 and was a Reflexology Diploma
We spent one afternoon in 9 months talking about business. We talked insurance, professional registration, marketing - mostly paper marketing and emails + not much besides.

💆🏼‍♀️My third ITEC training in massage was the same.

⏰My 2013 training in Amanae covered quite a lot more but I certainly was not prepared for the amount of online marketing I do now and how much tech I would have to learn, how much all of that would cost or crucially - how much TIME it would take outside of the therapeutic work.

I had signed up to be a therapeutic practitioner, not to become expert in all this other stuff and I felt deeply underequipped.

💪🏽But like most solopreneurs in this field, self responsibility is high up in my mix (the path to and through this work often includes a great deal of self work), so you crack on with it.
What this leads to.

Because there are a lot of hats to wear and you are responsible for ALL of them, the therapy loving part of you at the heart of it all can get weighed down and begin to question whether this work is for you at all.

- you may shift to doing crowd pleasing work but become uninspired
- you may skip the hard parts of marketing and watch your business suffer as a result
- you may quit and the wellness space loses your expertise

Yet you know as soon as they are in the therapeutic space, your love for the work comes rushing back in and that boosts your for a while. But this alone is often not enough to sustain.

What can help.

My experience has shown that what helps is support
- learning from others in the space,
- A listening ear when it is hard
- An unpacking of what part of you is struggling to do accounts/marketing

- Support to identify solutions so it doesn’t all have to be generated by you

If we were supported with the business aspect (and the you behind the business were held well), we could all learn to not be taken out by all the parts around the therapy that allow us to bring the much needed medicine into the world.

Lets continue the conversation.
What hat are you wearing most right now…

Cat

Photo by JOSHUA COLEMAN on Unsplash

Press bio

Cat Moyle | Somatic Therapist + Teacher | Founder of The Treehouse

Cat is a Somatic Therapist and Teacher supporting + inspiring wellness professionals to do the work these times need.

She has worked somatically since 2001 and her seasoned experience holds a solid and loving space.

In 2026 she launched 🌳 The Treehouse | A Supervision and Support Community for wellness professionals.

The Treehouse sits within a wider vision of eco-system funding and wise counsel for those in wellness - a callback to when communities used to hold their medicine keepers - so the vital role of returning us all to the whole (inner and outer) can be played by well rounded, well resourced, well rested folks responding to their deepest calling.

⭕️ We hold them, they hold us, we remember how to be held, we remember how to hold. Full circle.

Her view of wellness is that it must always be rooted in community and she brings that unshakeable commitment to her offerings.

Based in the UK and Online you can read more about Cat here https://catmoyle.com

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SHORT SHORT BIO

Cat Moyle | Somatic Therapist + Teacher | Founder of The Treehouse

Supporting and inspiring wellness professionals to do the work these times need.
‍
Through supervision, somatic support and community.
‍
She works via one to one sessions (in person and online), small group training (with Laura Oseland) and potent online community (on The Portal)
‍
Her view of wellness is that it must always be rooted in community and she brings that unshakeable commitment to her offerings.

Join The Treehouse to be part of the vision.

MY TEACHERS / GUIDES

I am fiercely supported and inspired by a network of teachers, mentors, peers and friends. I wholeheartedly understand that part of my work is to share what I learn from them. Here are the ones who currently inspire, support and teach me, speak in ways that makes me stop and listen and generally shine a light in dark corners.

Naomi Absalom - thecollectiveenergies.com/ 

Read more at catmoyle.com/treehouse

Laura Oseland - lauraoseland.co.uk/ 

Michelle Bartolo - michellebartoloyoga.com/ 

Eric Lipin - amanaeeurope.com/

Tad Hargrave - marketingforhippies.com/

My Mum and Family

Everyone I've ever worked with

The Late, Great Barefoot Doctor - RIP, D.